How do we influence others and ourselves?
Can we engage our minds and hearts with just words?
What happens in the brain when a photo is coupled with the right colors and words?
Let's try an experiment. Look at these words in red.
Our "hearts" are intersections where our aspirations and self doubts collide. And so it is -- or should be -- the goal of any leadership school to help give the advantage to aspirations. Any other program is really just a camp.
Then look at the poster on the left. Oh, you actually looked at the poster before you read the words in red? Really? ... Yes, the blonde on the rock. Hmmm. I wonder which presentation is going to stick in my mind... the red words or the girl on the rock... hmmm
Words alone are not enough to inspire us.
Here are some ingredients for an effective "poster quote"
1. An engaging idea (captured in the quote)
2. An engaging photo with permission to use it (to avoid copyright infringement). Note: Babies, animals, faces and human figures often trump beautiful vistas... It's a rule about the psychology of humans: we like to see ourselves or something living in a photo**)
3. Colors that make it east to read (white letters on a blue background, yes. Red letters on a green background, no)
4. Format this into a Square (to fit the Facebook and Instagram format)
NOTE: JK McCrea points out that putting a human figure in a photo showing a beautiful view often makes the photo more engaging. See her column TheNewsCocktail.wordpress.com and RoadLoversInternational.com
http://www.canstockphoto.com/images-photos/human-figure.html#file_view.php?id=12099868
I like the ELS logo.
You are invited to collect the series of Poster Quotes. They are the work of Wes Green, entrepreneur and advisor to the ELSLeaders.com program. If you have a photo that you would like to give us the right to use for our poster quote program, please! Getting a cool "engaging" photo with permission for use is the marketer's dream-come-true.
Can we engage our minds and hearts with just words?
What happens in the brain when a photo is coupled with the right colors and words? Let's try an experiment. Look at these words in red.
Our "hearts" are intersections where our aspirations and self doubts collide. And so it is -- or should be -- the goal of any leadership school to help give the advantage to aspirations. Any other program is really just a camp.
Then look at the poster on the left. Oh, you actually looked at the poster before you read the words in red? Really? ... Yes, the blonde on the rock. Hmmm. I wonder which presentation is going to stick in my mind... the red words or the girl on the rock... hmmm
Words alone are not enough to inspire us.
Here are some ingredients for an effective "poster quote"
1. An engaging idea (captured in the quote)
2. An engaging photo with permission to use it (to avoid copyright infringement). Note: Babies, animals, faces and human figures often trump beautiful vistas... It's a rule about the psychology of humans: we like to see ourselves or something living in a photo**)3. Colors that make it east to read (white letters on a blue background, yes. Red letters on a green background, no)
4. Format this into a Square (to fit the Facebook and Instagram format)
NOTE: JK McCrea points out that putting a human figure in a photo showing a beautiful view often makes the photo more engaging. See her column TheNewsCocktail.wordpress.com and RoadLoversInternational.comhttp://www.canstockphoto.com/images-photos/human-figure.html#file_view.php?id=12099868
I like the ELS logo.
You are invited to collect the series of Poster Quotes. They are the work of Wes Green, entrepreneur and advisor to the ELSLeaders.com program. If you have a photo that you would like to give us the right to use for our poster quote program, please! Getting a cool "engaging" photo with permission for use is the marketer's dream-come-true.
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